GOLD EXPRESSIONS

As one of the World Gold Council’s leading marketing initiatives, Gold Expressions 2008 brings the best of Italian gold jewellery design to the global markets. Now in its fifth year, this successful product development programme promotes innovative ‘Made in Italy’ design and product excellence in order to stimulate global consumer demand for gold jewellery. 

Launched in January 2008, at Vicenza’s FIRST Fair, Gold Expressions 2008 represents 60 Italian participants, and showcases over 300 pieces of jewellery. The project unites the Italian jewellery designers and manufacturers, and provides an insight into the latest industry research and trends which are instrumental in the design of innovative and contemporary gold jewellery. 

The Gold Expressions concept was first launched in 2004, following global consumer research insights which identified an appetite for more contemporary, innovative and versatile gold jewellery. The key to the project’s success over the last five years has been the combination of consumer research and trends forecast briefings. The WGC research provides an insight into the lifestyles, values, purchasing habits, and jewellery preferences of the gold jewellery consumer.

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Since the launch of the first Gold Expressions collection, the project has evolved from a trade facing project – showcasing the collection at the important trade shows in key markets around the world – to a consumer facing recognisable brand.

Following the launch of Gold Expressions 2008, the collection will commence an extensive world tour featuring trade and consumer promotional activities to commercialise the collection in the most important markets for gold, including the Far East, India, the Middle East, and the United States. New to Gold Expressions in 2008, is entry into the Russian market. World Gold Council believes that promotion of such innovative products and designs will fuel consumer growth for the entire gold jewellery category.

This global project is sponsored by World Gold Council and by key partners Vicenza Fair and gold mining company AngloGold Ashanti, as well as regional trade partners in the key markets. We thank all participating manufacturers, sponsors and partners, for their enthusiasm and continued support in making this project a success.

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