OUR BUSINESS IS GOLD
AngloGold Ashanti is one of the world’s leading gold producers,
turning out more than 6 million ounces of gold annually. The company
has 20 operations in 10 countries, conducts gold exploration activities
across five continents, and employs some 55,000 people. AngloGold Ashanti’s
primary listing is on the JSE Securities Exchange in Johannesburg. The
company is also listed on the New York, London, Australian and Ghanaian
Stock Exchanges, as well as on the Euronext Bourses in Paris and Brussels.
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AngloGold Ashanti recognises that demand for gold jewellery has historically
made up some 75 per cent of the total demand for gold, and consequently
actively supports this gold jewellery consumption. With substantial
annual spend on gold marketing initiatives, and hands-on collaborative
work with World Gold Council, AngloGold Ashanti is also gold mining’s
leading promoter of gold. One of AngloGold Ashanti’s longest-running
marketing initiatives is the staging of gold jewellery design competitions.
These competitions are staged under the AuDITIONS brand and are focused
on driving design trends, while discovering and promoting design talent
across the world. At the moment AuDITIONS competitions take place in
India, China, Brazil, the Middle East and South Africa.
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AngloGold Ashanti believes that in order to compete with other consumables
in the global marketplace, the gold jewellery industry must improve
three key drivers: branding, design and marketing. Gold jewellery must
be well branded and aspirational to appeal to the modern consumer, and
design must keep pace with global fashion trends so that it is progressive
and eye-catching.
These brands and designs must then be creatively marketed to the consumer.
Gold Expressions is the ideal vehicle to tackle these industry requirements
as it introduces fashionable, modern and appealing Italian-designed
and manufactured gold jewellery to the market. AngloGold Ashanti is
proud to support Gold Expressions and we hope that it will not only
excite and reinvigorate consumers, but will also inspire the gold jewellery
industry to think more progressively on the future of their art and
trade.
www.anglogoldashanti.com
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