Gold Expressions in Las Vegas
Gold Expressions 2008 mini collection was featured at a live event in Las Vegas on Thursday, May 29, 2008 on the eve of the JCK Las Vegas show opening. A list retailers such as Ben Bridge, Fortunoff, Lux Bond & Green attended, as well as important consumer press publications (Vanity Fair, Glamour, Elle, LA Times, Cosmopolitan, More, etc.) and trade publications (JCK, Modern Jeweler, National Jeweler, JQ, etc.).
Guests were invited to tour the three cities of gold in Italy - Vicenza, Arezzo and Valenza - on a treasure hunt, featuring Gold Expressions jewelry on models and in display cases from each of the three cities with wine and food samplings from each Italian region, as well. Coupons were retrieved at the event and taken during the fair to World Gold Council and Vicenza Fair booths where additional GE catalogues and materials were handed out with the Italian gift in the goodie bags.
