Since its inception in 1943, 7AR has always had a consistent management strategy. The company reached a turning point in 2001, when the management team of Simona Rosato and Riccardo Borghesi injected new energy and vitality into 7AR by re-launching product lines and changing distribution channels.
7AR has always placed significant focus on product renovation, concentrating on hand-crafted pieces combined with advanced technological skill. These pieces are crafted using ultra-light tubing, stamping, electroforming, investment casting and enamelling techniques, and ensure 7AR's place among Italy's major goldsmith companies.
The company's experienced and talented staff of 150 guarantee the high quality of its jewellery collections, which are regularly updated and presented to buyers at worldwide exhibitions and trade events.