Primavera Preziosi was established in 1982 in Arezzo. Inspired by current fashion themes, Primavera Preziosi's jewellery is created by a staff of both in-house and freelance designers. The collections, traditionally characterised designs that balance classic with innovative, are inspired by ethnic influences and a desire to transport historical eras forward into today's fashion milieu.

The lines are distributed via a reliable network of wholesalers, with 30% of the distribution destined for the Italian market and the rest to export markets of Spain, the United Arab Emirates, Russia, and China.