Alfieri & St.John s.p.a.
Alfieri & St.John
Viale Santuario, 42
15048 Valenza Po
Alessandria
T: +39 0131 953681
F: +39 0131 946820
E: info@alfieristjohn.it
www.alfieristjohn.com
Viale Santuario, 42
15048 Valenza Po
Alessandria
T: +39 0131 953681
F: +39 0131 946820
E: info@alfieristjohn.it
www.alfieristjohn.com
The Alfieri & St.John brand is highly valued by consumers. Its jewellery pieces are irresistible objects of desire, combining distinctive design with impeccable crafting.
To keep pace with market demand, Alfieri & St.John has strategically changed its positioning, which is now embodied by a new branding concept: "A style suggesting a variety of styles". Three unique product lines have thus been created to respond to consumers' every possible need, each focusing on a different target market: ‘Tradition' offers classic, universal, everlasting pieces; ‘Tendency' offers trendy pieces that anticipate the market's rapid changes; and ‘Glamour', the top of the range, offers collections featuring creativity and precious materials in their highest forms. The brand's evolution is shared with the public through advertising campaigns that speak to every woman in a language they all understand.
To keep pace with market demand, Alfieri & St.John has strategically changed its positioning, which is now embodied by a new branding concept: "A style suggesting a variety of styles". Three unique product lines have thus been created to respond to consumers' every possible need, each focusing on a different target market: ‘Tradition' offers classic, universal, everlasting pieces; ‘Tendency' offers trendy pieces that anticipate the market's rapid changes; and ‘Glamour', the top of the range, offers collections featuring creativity and precious materials in their highest forms. The brand's evolution is shared with the public through advertising campaigns that speak to every woman in a language they all understand.
